How to Apply for the MTN Pulse "Blow My Hustle" Launch in Lagos


For a total of N68 million (N68,000,000), 20 persons will receive cash and instruction to advance their hustles.




On Wednesday, MTN Nigeria officially launched a new campaign dubbed MTN Pulse "Blow My Hustle" as part of its effort to empower young, entrepreneurial Nigerians.


However, the "Blow My Hustle" campaign seeks to select 100 small existing businesses and new business start-ups that will receive mentorship and training. The mobile operator has launched a variety of programs (MTN Foundation) in the past to support Nigerians. Only 20 companies will, however, be eligible for the funding.


Adia Sowho, Chief Marketing Officer, MTN Nigeria, said the ad demonstrates MTN's love for young people and how it matches with its goal to connect during a press conference in Lagos.


Adia claims that young entrepreneurs in Nigeria between the ages of 18 and 36 struggle to raise capital for their ventures, a problem that "we are trying to remedy to the best of our abilities through the "Blow My Hustle" Initiative."


In addition to business grants, training, and data being made available to all entries that get it to the final round, she said that 20 people will walk away with cash and training worth N68 million (N68,000,000) to advance their hustles.


The MTN Pulse "Blow My Hustle" engagement was created as a way to inspire young, talented entrepreneurs in Nigeria while also showcasing their innovation.


Application Procedure



  • Click the "Blow My Hustle" banner.


  • Next, select "Submit your entry."


  • Your personal information should be filled out using your MTN Phone Number.


  • The category that best fits your hustle should be selected on the following page.


  • In 200 words, explain your hustle. Don't forget to explain in your writing why your hustle must succeed!


  • Upload a 90-second video to take your career to the next level and wow the judges.


  • To verify your identity, click the verification button.


  • Verify your availability for the virtual training.


  • After reading the terms and conditions, click accept to finish submitting your application.


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